Shop Music for your Business
The Workplace Before Muzak
Imagine it: In the 1920s, the working world was without music. Beyond the jumble of speech, the scuff of shoes, and the clattering cash registers, the grocery store was silent. Hotel lobbies, banks, restaurants, and offices were, unless they could afford a full-time band or orchestra, without relaxing background music.
Then there was Muzak.
Muzak revolutionized instrumental music in the workplace. In the 1920s, Major General George Squier introduced relaxing background music to business as a productivity tool for typing pools. The General's intuition told him that music in the workplace could lead to increased productivity, and was soon substantiated by a team of British industrial psychologists. In the early 1970s, Muzak was introduced to the retail environment. Shoppers felt more at ease when their browsing was accompanied by instrumental background music, which resulted in increased sales. Indeed, Muzak has become synonymous with instrumental music, played to transform or create moods of relaxation, energy, and happiness.
Instrumental Music in the Whitehouse, on the Moon, in Your Office
Tense situations call for relaxing background music. Perhaps the best example is an application for which Muzak's instrumental music has become famous: In the 1930s, Major General Squier provided instrumental background music in the first elevators - noisy, rickety, wire-pulled contraptions - to settle riders' understandably rattled nerves. Muzak was also played aboard the Apollo Lunar spacecraft. In addition, there's been Muzak in the White House (Dwight D. Eisenhower was a fan of instrumental background music), another environment that could prove stressful at times. However, instrumental music can be effectively used in a number of settings less nerve-wracking than space travel and the Oval Office. For example, classical background music played in a dentist's office works well to soothe the nerves of anxious patients. Many offices and industries can benefit from relaxing background music, crisply and cleanly broadcasted via a digital radio satellite feed.
Muzak: More than Classical Background Music
A rejoinder: While, yes, we are known as Muzak, the providers of relaxing background music (aka "elevator music") and, yes, we have indeed created a number of instrumental music versions of popular hits, we are also Muzak, the providers of music programming of original songs, from almost every genre imaginable. Your Muzak digital radio satellite feed can deliver one of our more than 80 talk-free music programs. From Half-Pipe, the cutting-edge, aggressive soundtrack for the extreme lifestyle, to Metro, a savvy blend of trip hop, electronica, underground pop and R&B. From Irish, featuring the full range of Celtic music, to Concrete Beats, which traces the origin of hip hop from the beginning of the movement. With the world's largest digital library of more than 1.5 million songs to choose from, our Music Architects create vibrant, vital, ever evolving programs that can energize your customers - or envelope them in luxurious sound.
Our Music, Voice, and Sound Architects get to personally know your business, and can create holistic, customized programs specifically for your business. Maybe your business and clientele call for instrumental or classical background music to calm nerves and soothe tension. Or maybe your mountain bike shop patrons might prefer something different. Classical background music for pharmacy patrons is by nature different than the music that would create a great experience for late night bowlers. Moreover, the music for your pharmacy could well differ from the instrumental background music piped in to the drug store across town. At Muzak, we work to understand your business' unique personality, and create music specifically for you and your customers.
Instrumental Background Music - From "Elevator Music" to Acid Jazz
If instrumental background music is what suits your business, we offer a number of instrumental programs, delivered by a 100 percent digital radio satellite feed. Contemporary Instrumentals is a smart mix of instrumental background music performed by today's top musicians, perfect for both classical and contemporary audiences. Easy Instrumentals features orchestral renderings of the world's greatest melodies. It's lush and easy instrumental music perfect for a comfortable and stylish experience. The Environmental program is perfectly suited for those looking for relaxing background music to create a pleasing ambience. Moodscapes provides airy, soothing instrumental music, and is a popular program with salons and spas. New Age features contemporary artists taking instrumental background music to experimental and inspirational places. An eclectic blend, Piano and Guitar is perfect instrumental background music for good conversation with close friends. Uptown is smooth and sophisticated, blending the sounds of traditional jazz with acid jazz and electronica. In addition, our classical background music options include Classical Ambiance, a lively blend of works that offers something for all tastes, and Light Classical, classical background music ideal for fine restaurants.
Music is in our souls. Music moves us, spurs us onward. At Muzak, we understand the emotion behind the music. We program instrumental background music, available via digital radio satellite feed, to perfectly suit your business and customers. Instrumental music that's a language, speaking to your customers in your business' individual voice. Muzak creates customer experiences, and each day over 100 million people worldwide experience Muzak.
It's difficult to imagine the workplace without music. An elevator ride accompanied only by creaks and groans; the shopping center completely devoid of instrumental background music. No classical background music in the dentist's office or hospital lobby. No digital radio satellite feed supplying instrumental music to your office or store. Eighty years ago Major General George Squier had an idea and invented an industry. Three generations later Muzak is still revolutionizing it.